Reliance Jio has exceeded 100 million customers in just 170 days after the launch on 5 September. This was announced by the chairman and executive director of Reliance Industries (RIL), Mukesh Ambani. Addressing a large audience and the media gathered in Mumbai, Ambani said that on average, from the day of launch, Jio has added seven customers per second to its network.
We are facing to a pace of acceptance of a new technology company that has no equal in the world. Before the launch of Jio, India was at 150 or placed in terms of penetration data as it is now the first. Only last month, it was learned during the work of the conference, Jio customers have consumed a billion gigabytes of data, thanks to promotions that have virtually wiped out the price.
The entrance of the Ambani company in the market has raised tensions and forced the competitors, including the market leader Bharti Airtel, to revise downward pricing plans. Furthermore, Vodafone India and Idea (Aditya Birla Group) have entered into discussions for a merger which, and if successful, would make the new entity the Indian leader.
Reliance is trying to disrupt the Indian telecom market with their services in a big way, and there is certainly a lot that will be very interesting for the Indian consumers. The most remarkable part of the announcement was the fact that Reliance will not have any charges at all for voice calls, and national roaming is completely free. Furthermore, with the exception of the most economical floor, which has a a 100 message limit, there will be no costs for SMS.
Customers need only to pay for a service, voice or data, not both. The data plans are incredibly cheap as well. From Rs 149, you get 300 MB of data per month. However, users will be more interested in the next level plans, priced at Rs 499 and Rs 999, respectively, which will include 4 GB and 10 GB 4G data, respectively. This is almost twice as much data you would get at that price of competing network operators, but that's not all there is to it.
Except for the more economical package, all other data plans also include the free 4G data at night, so that the data limits are applicable to the one that is used during the day. There are seven packages of such data available, which can reach up to 75 GB of data, at the price of Rs 4999.
If you are looking for an internet solution at home, the JioNet-Fi service is available at the same price points, but with twice as much data. So Rs 499 will get 8 GB of data, which goes all the way up to 150 GB data for Rs 4,999. There are no data limits on the night though. To get this service, you will also have to pick up the JioFi Hotspot device, at the price of Rs 1,999.
All data plans also include free use of jio applications and subscriptions worth Rs 1,250. This includes Jio TV, which will offer access to over 300 channels, Jio Cinema, which boasts a library of over 6000 movies and a million TV show episodes, as Jio Music, which is home to over 10 million songs.
Reliance Jio has already had the big network operators concerned with their offers before, and now, they are certainly going to be scrambling to compete. The next few months will be very interesting in the Indian telecommunications market, and we look forward to seeing what the fallout of the launch of Jio is going to be.
Anyone is able to take a Reliance Jio SIM card, and the great news is that until 31 March 2017 all the services, including data, will be completely free, after which you will have to choose the data package that best suits your needs.