Book Review - This Can't be Happening - Neha Singh

Happy Diwali dear readers. At the doors of this new weekend that at least in my part promises a colder winter, I leave you by telling you about a novel This Can't be Happening! written by Neha Singh, that is fresh and beautiful. The book reflects the atmosphere about growth, maturation, and above all love and friendship in a fresh and light key. Here's what I think of, This Can't be Happening! ♥

The book is dedicated to Lavanya and all that is part of the life of the young girl, who is a bright and happy girl, living in an absolutely loving family environment and full of thoughtfulness and care with her parents, who are very present in all the events that characterize her life.

Like all girls of her age, Lavanya has a best friend Shreya, from whom she is inseparable, and many other friends that go with her on her path of discovery and knowledge of the most important aspects of life, beyond friendship, affection and family support, the Doctoral course in biotechnology, and of course, there is love as Shreya introduces Siddhartha to Lavanya, who will conquer her heart.

Still her strange journey begins with Sid, and until recently her world was made only of good things, fairy tales, fantastic dreams, and never thought what she shared with her friend would become reality. The novel makes its strength transparent, with the pristine purity made with the same colours of the rainbow, which occasionally breaks through the cold ice and unfriendliness of life, as the jealousy, betrayal, the battle for affirmation of self creeps in.

Family relationships are central, in which the protagonist has a very close relationship based on a boundless affection and respect. Nevertheless there are of course the escapades, with the parents remaining unaware of some of her choices and behaviours that will have its consequences.

Its a novel about the restless taste of coming into the world through the passing years and that day after day make us become great, of that romance still so full of itself, of splendour and perfume, of that melancholy and it makes us feel somewhere between tragedy and wonder.

The author's style is extremely simple, that reads like the pages of a diary, often written in a quick and concise manner with a slew of phrases for effect as if they were directly spoken by the protagonist. So the style is conversational, immediate, direct and suitable for a girl of that age, who lives the life with that naiveté, which of course is lost with time but for Lavanya, it is still all there to permeate her vision of existence, which is still so innocent and delicate.

This is a fresh colourful novel, with something that belongs to everyone and that inevitably takes you, with pleasure or pain, back in time, in comparison with a reality that you thought was gone but now look in a totally different way. Even falling in love, and the inordinate desire to experience pleasure, are all aspects that are part of that age that will always remain between a dream and its consequences.

The moment you live, just as the protagonist, it will feel terrible and wonderful at the same time. It seems all too good or too bad, because at that stage things seem insurmountable or unforgettable, and the injuries seem forever, with unmatched pleasures. The beauty of this novel is the feelings that let you try again and savour the naivety, softness, jovial freshness of a beautiful and intense time.

The book is perfect for the youngsters, but also to those who are more adult like me, can have moments made of smiles and memory, confusion and awareness with the certainty that everything passes and that those years were so beautiful, or maybe not.

Format: Paperback ♥ Publisher: White Falcon Publishing ♥ Pages: 188 ♥ Published: 2016 ♥ Language: English ♥ ISBN-13: 978-9386210098


Kalyan is an avid traveler, photographer, travel writer, blogger, influencer, brand ambassador, product tester and reviewer, gadget freak, movie critic, and a die-hard foodie. He is in the blogging space since 2006, and his written articles and photographs have been featured in leading magazines and online spaces on luxury travel, fine dining, blogs, wine, and culture. His posts in the social media have a strong organic reach and engagement. This blog gets around half a million visitors annually.

He also has a self-hosted blog ♥

Feel free to mail him at

Press, Media & Collaborations

Kalyan is open to FAM trips, travel writing, product reviews, whiskey and wine tasting, as also photography work for brands, tourism boards, hotels, resorts, restaurants, publications, guidebooks, travel supplements, coffee table books, websites, and blogs.

Kalyan's reviews have been published in notable magazines like Femina and popular books by leading authors. His photographs and articles have also been featured by the National Geographic, The Huffington Post, and World Bank. He has worked with leading brands as an influencer like HTC, Godrej, ITC, Asus, Flipkart, Kotak, Dell, Ola, Britannia, Dabur, MakeMyTrip, PayTM, Tropicana, Asian Paints and many others. He is also a Google Local Guide, Google Places Photo contributor, Google Translator, and Google Trusted Tester.

Kalyan is a traveler who loves routes outside the traditional circuits and believes (with good reason) to discover real gems just away from the crowds of tourists in the queue. Kalyan has ridden elephants through the jungles of Kaziranga, explored the mysteries of Bhutan, sailed to Andaman & Nicobar Islands, sipped his way through the Dal Lake in Srinagar, shared the night under the stars in Shimla, followed footsteps of Shah Jahan though Agra, communed with nature as the sun rose over the Kanchenjunga from Tiger Hill, found his center on the summit of the Rocky Hilltop of Darjeeling, and soaked up an exquisite sunset over the seas of Bay of Bengal. He always looks for WOW moments around the world among the local people, cuisine or across the streets to share with travel freaks everywhere.

Kalyan has also topped many pan-India blogging competitions. He has more than 30000 fans in his social media channels like Facebook, Twitter, Pinterest, Google Plus, Instagram, youtube etc.

Are you a company or brand or agency looking to popularize your service or product or destination to new audiences?

We have worked with...

Travel & Hospitality: Club Mahindra, Da Mauro Restaurant, Voyagers Cruise Service, Cleartrip, Tourist SIM card for Thailand, Godrej Alive is Awesome, Kotak Mahindra Bank, London Apartments, Malaysia Tourism, Oman Tourism, Skyscanner

Tech Collaborations: Airtel, Asus Zenfone, Datsun redi-Go, Dell Tablet, Motorola, Lenovo Yoga

Shopping Collaborations: Flipkart, Jabong India Online Fashion Week, Limeroad, Myntra

Household: Ariel Detergent, Pampers Diapers, Tresemme Shampoo, Ambipur

Food & Drinks: Golfers Shot Whisky, Matcha Green Tea, Mint-o Ultra mintz by ITC, Paper Boat Drinks, Tata Sampann Spices

Entertainment: The Jungle Book, Star Trek Beyond, Dear Zindagi

Photography Portfolio

Photography: ♥ ♥ ♥

Statistics (as of November 2017)


Total Views – 55,06,804

3 month Average Monthly Visitors: 30,000+

3 month Average Monthly Pageviews: 50,000+

Subscribers – 1404

Domain Authority: 90

Page Authority: 51

Social Media

Klout Score: 64

Instagram - - 4700

Facebook - - 5050

Twitter - - 6300

Google Plus - - 22,000

Pinterest - - 2300

Youtube - - 450

Organic Engagement – 25 to 1000 per week

According to Google Analytics, our blog audience consists of women (61%) and men (39%) between the ages of 25 and 44. A majority of readers hail from the India (50%), United States (30%), United Kingdom (10%), and Canada (7%).

Promotion / Reviews

This blog has an average daily visit of 4000-5000 visitors with a good page rank and is open to reviews, promotions on a varied range of topics from Books to Gadgets to Movies to marketing of your resorts, home stays, spas, destination promotions, social media campaigns, content marketing, contests. It can be in the form of the Product being FEATURED, REVIEWED etc.

If you have any offers just drop them a line with the complete details and we will let you know whether and how we intend to take it up or not. For readers, if we review anything it's an honest review but then we do not guarantee in any form for the product, which is best left to the end user.

Product and App Beta Tester

Kalyan is a paid beta tester for various apps related to travel, lifestyle, tech, and food. He is also a hardware tester of smartphones and tablets too and loves providing feedback for improving the products. Get in touch with him, if you are interested in getting one of your apps or products tested.

Social Media Promotions

We help brands and agencies from India and abroad to promote their products through our various social media platforms. We have a combined following of more than 30000 fans in our various social media channels of Facebook, Twitter, Pinterest, Google Plus and Instagram. Our social media following is spread evenly across different countries of the world from India, the US to Europe.

With our social media promotion services, you not only can save time, but you can also count on the reach. Our rates are very attractive. The campaign budget will be specified by you. After defining your goals with us, we take care of all the necessary activities of preparation of the media and posting them as per your requirements.


Our articles are search friendly, which can be stated from our high organic traffic from Google (30%). The articles focus on travel, food, gadgets, and reviews.

Awards & Recognition

Godrej Aer - Inspire a fragrance Winner -

Ambi Pur Perfect Road Trip -

Kotak Jifi Is Here -

Nissan Safety Driving Forum -

Blogadda Delhi Manifesto Contest winner:

Club Mahindra Dreamtrails Winner:

Women and the Taboo of Power:


Write For Us / Guest Post Submission Guidelines

If you want to spread your visibility, you can mail us your pitch or articles to be considered for publication. You can also send high-quality meaningful photographs too. You will get full credit as also the same will be shared in our strong social media network.


We offer different types of collaboration options. Rates are available on request. Contact me using the email address below and we can work out a mutually beneficial arrangement.

If you want to be in touch with him to know him more or to say a little hello, feel free to mail him at