What better way to ensure customer satisfaction and maintaining business relationships than providing buyers online experience that goes well beyond their expectations. The retailers that provide their users with an experience of shopping in conformity with their expectations, whether relating to shopping in a store, online or via a Mobile device, will win their loyalty and gain a competitive advantage that drives sales to rise.
Fashion plays a major role, both in economic terms and in terms of image. Fashion Week is the most anticipated event of the year to show off the clothes and accessories. It is not a coincidence that fashion week is also called as a carnival.

In IOFW, you will find day-to-day fashion shows of the Jabong Online Fashion Week. You can watch the videos, pictures, backstage and the details of the collections. Additionally, on IOFW you will see how they dress the supermodels. From July 25 to 30, keep an appointment with it in the calendar.

The Jabong IOFW is a fashion show that in six days catwalk moves the spotlight on the growing retail industry as a whole. IOFW aims to be a platform for aspiring and emerging designers, models, makeup artists, hair stylists, and fashion photographers.



25th July: There will be vignettes and videos from the Model and Photographer auditions. In addition, there would be a video on the overall concept of India Online Fashion Week.

26th July: There will be vignettes and videos from the makeup artist, hairstylist and designer auditions. It will capture the thoughts on color and makeup tips for a glamorous look.

27th July: There will be vignettes and videos from the grooming, look test and fittings session. It will showcase on what goes on behind the scene during the making of a fashion show.

28th July: There will be launch of 5 exclusive designer collections featuring Aastha Bahl, ANS by Astha and Siddharth, Dressology by Amit Arora, Threesome, Sidharth K Kakkar

29th July: There will be launch of 5 exclusive designer collections featuring ILK by Vinita and Shikha, Piquancy, Swagger by Saj, Armaan and Aiman, Timsy and Siddhartha

30th July: There will be the launch of 5 exclusive designer collections featuring Azalea by Aditi Gupta, Bhootsavaar by Nitin Bal Chauhan, DIR 69 by Tanu Bagai, Shreya Mistry, Rajdeep Ranawat.

There will be live streaming of the Grand Finale on IOFW website. Yami Gautam and Aditya Roy Kapur will be the showstoppers.


The advantages of cardamom have been well-known to mankind since olden times. In Ayurveda, cardamom is referred to as Tridoshic, and is made use of in stabilising the three doshas of human body.

BABA, one of the largely well-liked and foremost non tobacco mouth freshener brands in the nation owns the Baba Elaichi, the saffron blended, premium flavoured pure silver coated cardamom seeds.

This innovative arrangement of traditional cardamom seeds has a strong, only one of its kind flavour, along with an intensely sweet-smelling, resinous heady scent, that will without doubt enthuse the mouth freshener aficionados in the midst of its authentic as well as reinvented flavour.

Baba Elaichi is prepared from specially selected green cardamom seeds as of the most excellent coppices across India, in addition to being encrusted with fit to be eaten silver leaves mixed together with special flavours and saffron to bump up the mouth freshening experience and in an all new avatar is the contemporary avatar of cardamom for the full of life age group with its sophisticated taste, enjoyable fragrance and long-lasting flavour.

If you are fond of the green cardamoms then you will truly find irresistible these saffron flavoured cardamoms. The rear of the container provides a few good supplementary information with reference to the item for consumption, together with that it is blended, and marketed by Dharampal Premchand which means this is a 100 percent Indian flavoured cardamom seeds. There is in addition a list of ingredients which tells the flavourings as also, all flavours for this product are natural.

As soon as you open the container you can become aware of an individual cardamom whiff when you will just about shriek with enchantment as you bring the container to the nose which just by no means end and you will find irresistible the smell as well as the flavour of cardamom seeds with a light allusion of lovability to the scent.

One thing that truly dazed me with reference to the elaichi was the velvetiness of the underlying cardamoms in the midst of an elusive essence of course takes over the egress with the underlying sweetness make certain the finish is stretched and fulfilling with the ultimate feeling is one of gentle astonishment.

The product comes packed in a fashionable as well as elegant wrapping, which maintains the aroma intact to provide it a only one of its kind as well as out of the ordinary experience to make it delightfully chewable.