The most important thing that I look in a website is that the site hosts good informative authentic content. The navigation system of a site, consisting predominantly from the links that connect its pages, it should be carefully designed in order to help in patrolling the visitor of the contents and make it easier to find the topics of his interest.
The website Mashable.com does not use any "trick" in order to achieve better positions on search engines. Yet it follows good results. This means that the site includes features that encourage users to visit it thoroughly, to download it entirely, returning often to visit, to include it among their favourite sites, to recommend it to other people, and sometimes on other websites to publish a Link recommending that vision.
It is a entirely natural process, that happens with any site that possesses content worthy of interest. The quality of a website defines the ability of a site to meet the needs of its visitors.
If a site is home to interesting information (content) and from technical point of view is designed to make your navigation easy and intuitive (usability), then the quality goes up, so as a result of its popularity increases among users and the score/rating assigned by search engines.
Producing content is not easy but with quality excellent search engine results will be guaranteed. Unfortunately, many companies believe that a website functions only as a billboard, ignoring the real potential of a presence on the internet, refusing to understand that a simple advertising would be lost in the gigantic amount of other advertising present on the Net is this ignorance that arise requests such as Let us post content randomly, you choose the material, without the slightest interest in its contents, without actively contribute to the quality of the texts, without deigning to indicate which sections/products/services should be emphasized more than others. The results in these cases are obviously disastrous.
Fortunately, over time, this lack of awareness on the part of companies is destined to fade and in all probability will be the same as competition between companies that will highlight sites that reach the best results are those carefully designed, so that they are an expression of 'company to which they belong, and not the trivial windows that do not offer content different from thousands of other similar windows.
Sometimes the difficulty in finding interesting and important information is a real dampener. It happens mostly when the websites does not have any content at all interesting to be published or when the site that will come out will contain almost exclusively unoriginal material already available on other sites.
In the first case, the objective lack of material in all probability will mark the complete failure of the website: search engines do not find interesting texts to be stored and therefore users will never reach the pages of the site. It can happen to companies that wish to advertise a product with a wealth of photographs, but with little textual descriptions. Or to anyone who is attracted to an idea or a message to communicate, but that does not have capacity to do so effectively.
In the second case, when a website is destined to become one of the many sites dealing with a topic widely used, it is always possible to get a site of good quality but it is difficult to impose on other sites devoted to the same subject. Even for the same quality of content, in fact, the older sites have had time to build a name to be known, to be talked about on other sites (generating several links that will recommend a visit), to create and grow a community of regular visitors.
All this obviously translates into a much greater visibility than that of a website published by little, and the newly-arrived it remains to try, in turn, to be known as possible, using the times which generally reveal medium / long.
The expertise of a webmaster or business construction sites are known primarily by the spirit with which we proceed to the design of the website. In the presence of non-satisfactory sound professional ethics should push a website designer to take an interest in the planning stages that are supposed to be managed entirely by the client.
For example, in the case of corporate sites it is always advisable to do some research and surveys on competitors of the client, take note of what products and services they offer, the differences between them and the products and services that will be offered on the site to be carried out, the methods purchase offers from the competition and get as much information as possible.
Then, with this information available, the webmaster should compile a list of recommendations on the content and terms to be emphasized more, drafts layout and promotion techniques.
This is what should happen in theory, in practice, unfortunately, things are different and modus operandi as outlined above is adopted solely by the companies and construction sites established by webmasters tasks and more thorough. All other operators are limited to construction of the site with the only material delivered by the developer and unconcerned about the quality of the same, and pocketing the agreed fee.
It is reasonable at this point to ask whether a webmaster should actually take on tasks that do not fall strictly in the technical implementation of the website. Moreover, search, and deliver content should be the responsibility of the buyer activity.
In a first step of this activity, driven by a lack of full awareness of what it means to make a good website, it is also normal that you look more at the cosmetic results that complex issues such as the quality of content and the degree of usability of the site.
Over time, however, the awareness of the above should increase. The webmaster must achieve a professional maturity as to induce him voluntarily to be interested in issues that initially were considered unrelated to the process of making a website, and instead make it a full part. The reasons why it is essential to achieve this new maturity are at least three.
First of all, every product website is not only an expression of the client, but also an expression of webmasters who was in charge of its design and implementation. Hide behind statements such as "the customer has not provided adequate material" to justify a lack of content is not an acceptable or professional attitude. The interest that the site is useful and enjoyable to consult must be common to the client and to the webmaster, the first will gain in visibility, the second in prestige.
The first step, therefore, is to carefully design the site on paper, compile a list of issues that the same must hold and divide them into appropriate sections and sub-sections. Then goes designed the first page (homepage) so that it appears clear and concise content, catering to publish on the same links to sections and sub-sections of the themes listed above.
The hierarchical structure illustrated above, in addition to being a good way to help visitors find the topics of his interest, is particularly effective in the eyes of search engines, which will deliver the best "total value" of a website giving more importance pages that are in the top of the hierarchy, starting from the main page of the site. This structure, of course, should not be considered the only adoptable.
It is also possible to create very different from the hierarchical structures, each with characteristics that fit well with the objectives of the website. For example, the pages of a guide or a manual can be drawn from beneficial link connecting each chapter to the previous chapter and the next. This solution works very well if coupled to the hierarchical structure above.
The worst thing you could do to a website is to turn it into an intricate jumble of different graphic styles. Even with regard to graphics, it is therefore followed the same indication for above order: the layout must call a style common to all pages of the site.
It should therefore be avoided the use of many fonts (typefaces) different and is recommended to limit the amount of colours excessively different between them. Sometimes it can be useful and pleasant to use different colours to better distinguish different sections of a site, but the idea should not be taken to extremes and it is good that each page is always subject to a common chromatic line.
It follows that the individual webmaster needs to improve and expand their duties, especially if they do not work in a team but individually. Finally, a maturity that brings the webmaster to be interested in issues such as the quality of the content and usability of the website, inevitably leads to a better WWW, whose topics are covered in depth, and whose pages are easy to be identified and simple to navigate.