Other than the hot anchors like Archana Vijaya and Shibani Dandekar, there is one more factor that is spicing up the tournament. Besides the on-field action, one of the major talking points among fans at IPL matches is the presence of Bollywood stars, who make it sure to add the much needed glamor quotient.
The sizzling, sexy and hottest flamboyant cheerleaders come to India from foreign shores like Ukraine, Russia, Belgium and Norway with pom poms in hand and perky smiles on their faces, who became a sex symbol in recent years treating cricket fans to seductive hip gyrations and ample cleavage.
Working in the Indian experiment represents only a small part of the work that could be done on the phenomenon of cheerleading in IPL. As often happens, however, you have to know how to measure with tight deadlines in relation to enormous topics. Cheerleading is an integral part of American sports culture.
A sort of iconography of cheerleading in India, in an attempt to somehow legitimize the existence, and blunt contradictions and paradoxes. Cheerleading in the United States is considered a real sport, and perhaps the image of the girl winking succinct and waving pom poms urging the team leader is something that belongs to the past, which has given way to true athleticism, which is measured in national and international contexts, rich in performance, competition and breathtaking stunts.
In IPL instead the cheerleader is not a cheerleader, but is actually more or less a model or a dancer, recruited through specialized agencies. The girls almost always white-skinned, often blonde, dancing in groups of three on a stage board or as cubist in a nightclub and their mission is not to support the team but incite and somehow excite the audience in the stands.
It then creates a mechanism for the exchange of typhus for the public and cheerleaders to support each other, between stalking, voyeurism and competition. Its all this in a country where public kissing or holding hands is prohibited. Through the surface and exquisite superficiality that the sports world offers, it is therefore interesting to investigate the nature and essence of the urban Indian male, in his eternal and prolonged childhood, in his worlds created ad hoc, in a sort of nursery on which ensure mothers, fathers, sisters, girlfriends and society itself.
Not understanding anything about the dynamics of the game of cricket, my approach has been to try to give myself in the crowd, immersing myself in the stands and try to enjoy, deciphering as a whole series of unwritten codes of behavior but are shared by all with sudden events and repetitive acts to drive up the excitement, often only marginally related to what is happening on the pitch.
A jingle trumpet sent to a random dance dj sets off on time and the screams of the audience, as the split or the wink of a cheerleader becomes collective injection of testosterone, and then the popcorn, soft drinks and on the run-up to the waving of gadgets stadium, there is no room for sadness on the sidelines of IPL. But above all the movement in one body of the crowd to get into the light of a camera for a few seconds frames projected on the big screen in the stadium that maybe you do not change your life, but at least the evening.
On the one hand the athletes, who perform a particular sequence of bodily acts in a context marked, on the other spectators, for whom sport is the result of satisfaction of needs and expectations in order to achieve intense emotions. The project is both a utopia of a society but also play the new social muscle that leads to sportification of the collective body and the politicization of sport.
Last but not least, it is apt for us to reflect on the intricate and delicate issues in a language and a completely different dimension. Speaking of sportification means creating a sort of binary system on which you place the output value of sports by the actors and direct the exercise of emotional consumption by the public.
The IPL revolutionized cricket which has brought to India the best players in the world due to unprecedented numbers of engagement an Australian was purchased for 1.4 million USD, more than most cricketers had ever earned in a lifetime and has made the game more interesting with new features such as cheerleaders. While the cheerleaders danced waving their pompoms and colorful star of the team, coming from every part of the world.
For the occasion, the cricket, the match which traditionally could last three to five days, has been transformed into a agnostic show, inspired by the American sports and European football, with matches of three hours, fizzy drinks in the stands, colors, ballets, the trumpet and cheerleaders.