Travel to Lakme Fashion Week in India

by - March 16, 2011

When traveling to India, you will not only be able to see monuments, beautiful palaces, and ancient temples. You will also have the possibility of acquiring footwear, clothing and jewelry of excellent quality. Up to four big weeks of fashion are held in India. There is the India Fashion Week, Delhi Fashion Week, Lakme Fashion week. These are some of the fashion events that you will be able to witness on your trip to India.

The fashion weeks take place in the main capitals of the world with the objective that the designers, consecrated or nobelle, show their next collections to the public. The first one took place in New York back in 1943, in the middle of the World War II. It was after the great attention that French fashion attracted among the Americans. And because of the impediment of traveling to Paris to know the latest trends.

Currently the most important events of this kind take place precisely in those known as Fashion Capitals, being New York, London, Paris, and Milan. These names have been joined in recent years by many other cities around the world, as is the case of India. India debuted in the Fashion Week at the beginning of this century with India Fashion Week (2000). It was held in New Delhi and in the following year followed the Mumbai Fashion Week.

Today, the most reputable is located in Bombay. It is known as Lakmé Fashion Week (LFW), due to the recent sponsorship of the cosmetic firm Lakmé. It is an event that takes place twice a year. So designers can show their spring-summer collections first, then autumn-winter collections. This event was created by the Fashion Design Council of India (FDCI). It was attended by international designers and models such as Louis Vuitton, Roberto Cavalli and Naomi Campbell, among others. In addition there are reputed Indian designers such as Manish Malhotra, Tarun Tahiliani or Ritu Beri.

Another great appointment with the Indian fashion sector is in New Delhi. It is now known as Wills Lifestyle India Fashion Week (WIFW). It is held biannually and organized by the FDCI, although in this case sponsored by the firm Wills Lifestyle. Some of the designers who have marched through its catwalk are Anupama Dayal, Asmita Marwa, Sabyasachi Mukherjee or Govind Kumar Singh. They demonstrate year after year that tradition and modernity can be combined.

It result in spectacular creations for both women and men. Other of the ineludible appointments of the country as far as fashion is concerned are, on the one hand, the Shree Raj Mahal Jewelers India Couture Week or Haute Couture Week (New Delhi/Bombay). Here prestigious names like Monisha Jaising, Gaurav Gupta or Varun Bahl meet.

On the other hand, India Bridal Fashion Week (New Delhi/Bombay) is sponsored by BMW. This last appointment perfectly shows the relevance of the bridal sector in the country. It is a tradition that has become an authentic declaration of an opulent and luxurious lifestyle for India's wealthier classes, as well as one of the sectors with the highest income.

In continuous evolution, fashion increasingly acquires greater weight among the population and as an industry. Hence, since the year 2000 began to emerge in the country such events. It is usually held biannually (February, September). There is a large presence of national celebrities from the world of cinema, both on the catwalk and in the front row.



For some years India has been emerging in the world of design, clothing. And in general throughout the world of fashion, as every country. Its creators gradually formed groups to organize with great success various fashion events. Here leading designers show their creations to potential merchants. They thus establish relationships that benefit both the creators of India and the vendors who display garments made with high quality fabric and with a lot of creativity.

Due to the success of these events that bring together buyers, designers and retailers around the world the fashion week for some years have gained fame and reputation. Among the recent fashion events we have the Bangalore Fashion Week. Bangalore Fashion Week (BFW) has been conceived and created with the vision of serving as a showcase to the Indian fashion industry for the world. The Bangalore Fashion Week includes Kingfisher After Parties and press releases.

The tradition of Indian fashion goes back centuries. Traditional clothes such as saris, dhotis or ghagra cholis were the norm. The fashion explosion that Bollywood films took in the 60s caused women to start experiment with a more risky type of fashion. At that time, the streets of Delhi, Calcutta or Jaipur were populated with purple saris with large embroideries. Women wore kurtas and churidars and pieces of high Indian jewelry that appeared in famous films and then moved to the mass public.

In the 80s there was a big change within the Indian fashion industry. With a powerful innovative mindset, came the first generation of Indian designers. They initiated a new vision of Indian fashion. Ritu Kumar, Rohit Khosla or Abu Jani-Sandeep Khosla, managed to start all kinds of projects that made them famous worldwide. They introduced the costumes of Mongolian courtesans in footwear fashion. They reinvented popular dance costumes. They even created great trends that have come to our time as the "ethnic chic".

In the early 90's, the government of India created the National Institute of Fashion Technology in Delhi. It played a decisive role as a pool of new designers in the following years. In addition, the economic liberation of the country after achieving its independence resulted in a shift from the most austere fashion to sequins, gold threads and ornate embroidery. Applying all of this in skirts, dresses and trousers allowed Indian fashion to capture the whole tradition of its culture in garments considered modern and very Western . They also highlighted incorporations of corsetry and satin and lace blouses. It began to replace the traditional choli and sari. Thus began an evolution that would not stop until today.

With the arrival of 2000, Bollywood took center stage again. It is thanks to the multiple collaborations of famous designers with actresses and Bollywood actors. They wore in their films reinventions of Indian fashion as the cocktail sari or the kurti. Currently, the Indian fashion industry exports creations of great designers such as the famous Manish Arora. He was the first Indian designer in the Paris Fashion Week. He also shows Indian fashion regularly in the New York Fashion Week or Milan Fashion Week.

Everyone in the fashion world agrees that India has been positioning itself as a great power in the world of fashion. In this the great Bollywood film productions have collaborated a lot. Since in the most films the costumes are an important part. The films strive to show in each production not only the best in terms of songs and dances but also the dress. There are the colorful saris, and accessories for women. There are also beautiful and well-made garments to dress the modern man who wants to look fashionable.

With constant change and evolution, Indian fashion has managed to gain a foothold in the textile world at the highest level. It is thanks to its capacity for modernization while maintaining a very distinctive and recognizable style of its own. Discover everything that makes Indian fashion a reference in the XXI century.

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