Saturday, September 7, 2013

The world of shopping in the future

Farewell, eternal undecided. Goodbye long lines in front of the dressing rooms. With these new tools, you can see how the dress is without trying it  and to save time and dare with the fantasy with so much to love post-purchase surprises, where that sweater in the store that was well at home seems either too small or too large.

To please the customer and let them save time there are body scanners in stores that draw the image of the body, with precise measurement tools to determine if a dress will fit or not our forms.

The device takes about twenty seconds, you put on the clothes, and one gets scanned by a long cylinder that rotates around and flipping radio waves on the skin, then a computer with responsor gives an indication of the extent of the body point by point and the sizes are appropriate in the product and the brand and direct the consumer towards those that are aligned better to the shape of your body.

Once acquired, the measures are used to buy clothing online too, with greater effectiveness than currently with the main objective to give a boost to the sale of clothing via the Internet. Such a service reduces the choice of the time and well the stress stemming from shopping and decreases the gap sizes and measurements across several fashion houses and from one state to another.

The development of online shopping is both a cause and consequence of the explosion of the smart phone market. Today, every 30 seconds, somewhere in the world someone buys a handbag from a phone using the application and that eBay is among the top 10 most popular apps ever and it has been downloaded by more than 100 million users.

The technological dream is likely to be a nightmare for distributors unable to set an appropriate strategy at the time. It would seem like a dream for many with plenty of information, transparency of prices almost perfect, large amounts of special offers and can become a nightmare for many traditional retailers but there will be more.

And then what will happen? Each wave of change does not remove what was there before, but reshapes the competitive environment and redefines the expectations of consumers, even without these men may notice it. Digital technology applied to retail has experienced an initial uncertain phase, as always happens in most cases of radical change. In addition, the digital market is characterized by high profitability. Soon it will be difficult even to define the e-commerce, and even more so measure it.

If you doubt that consumers are ready for retail solutions driven by technology, try to see how many fingerprints found on a "trivial" screen in any public place ... you will have evidence that people expect an interactive experience thinking a touch screen.
however, is not only limited computer knowledge that turns out to be a ballast for traditional retailers. There are four other factors:

Traditional retailers have not had great experiences gleaned from authentic revolutionary innovations. Traditional retailers are suffering from the digital competitors more than they believe. When volumes and yields per square meter started to decrease, the response was almost automatic: cut costs, reduce staff and reduce the level of service.

This approach has only made the problem worse, because reducing the quality of service in physical outlets, the consumer's attention has shifted further towards the price and convenience the two main strengths of digital retailers.

To survive, traditional retailers will leverage on the assets that only these possess, and that the digital competitors do not have, the physical stores. These will always exist, and in every scenario and you can further transform them into a formidable competitive weapon. Various researches have shown that the presence of physical outlets influence in a positive way sales volumes online.

If the physical shopping was always pleasant as going to the movies or dinner out, and if this kind of feelings associated products were simply unattainable by shopping online? The construction of new shopping experiences may require higher costs, but that will diminish in the future with the gradual development of digital technologies, improving effectiveness ratio / price. Digital technology can replace the windows "static" with interactive displays that change depending on time and weather conditions, able to generate suggestions and manage purchases during the closing time of the store.

This technology can enable the consumer to design the products and solutions, putting them on display in shops / markets for high visibility. You can create games to attract new customers, encourage them to extend their stay in the store, and reward them for having "co-created" innovative ideas.

Ending point must be to "connect" these sales channels through technology to create a, in fact, omni-channel experience. Evolving, digital retail has turned quickly into something so different that it also requires different name omni channel retail. It is a definition that reflects the fact that traders will have the opportunity to interact with customers through an infinite number of channels: websites, physical stores, kiosks, catalogs and mail order, call center, social media, mobile devices, game consoles, televisions, networked devices, home deliveries.

So if the traditional sellers want to survive, they must make their retail omnichannel and transform from those who sell on the net will never have the shops as an obstacle into an asset. They have to make shopping an exciting experience, fun and engaging from an emotional standpoint, skillfully mixing the digital dimension and physical dimension. They must also take on new types of talent, abandon traditional methods of measuring success and become familiar with the methods of verification

Omni channel winning strategy must not only ensure the survival of a dealer no matter how small it is in the current context , but also implement a revolution in their expectations and experiences of the original customer. Simple in its use, convenient and fast, the prototype of the future shopping has everything to seduce.

A bit of augmented reality and a pinch of gestural commands, and here the clothes change with a movement of the hand, the colours vary, raising his arm! This new shopping experience would be enjoyable and fun, and will mark the end of traditional fitting rooms, and all their drawbacks such as loss of time and inconvenience.

After exhaustive testing virtual dress, you can always try it in the flesh.  The best technology is that which is not seen, as in this case where you feel really, but there is, and also very sophisticated, behind the scenes. It’s the end result that counts: to make life easier and simpler with new experiences of experimental shops which will merge the digital discovery and exploration with the sensory impact of seeing and touch the products.

The stores will use media management software to change content on video walls and interactive touch on the screens in order to be aligned with the current trends, opinions and reviews on social media. By offering free Wi-Fi connections, more and more retailers will enable consumers to make price comparisons and characteristics of the products in-store through their smart phone. A strategy that allows for comparison prices and the possibility to carry out the buy online and pick up at the point of sale will speed the convergence.

Portals allow consumers to share their preferences in terms of brands, promotional offers and communication channels. In this way they will receive personalized offers and information in real time across multiple channels online, mobile, or the same point of sale.

The collaborative shopping will enable consumers not only to share opinions with friends and family while they shop, but it will also participate together in real time to the buying process: mobile commerce and social meet the physical environment of the store.

Continuing on the path toward self-service custom, retailers will reinvent the front-end experience, as the consumer can choose when and where to complete the purchase and the productivity will be improved as the experience of the checkout will be distributed among the retailer's own service technologies and consumers.