Vine is a free application that allows users to create video, precisely called vines, and share them on numerous social networking services such as Twitter or Facebook. Vine was founded by Dom Hofmann, Rus Yusupov and Colin Kroll in June 2012. The company was later purchased by Twitter in October 2012.
The application was made available to the public in January 24, 2013, in the free version to the holders of iPhone and iPod Touch. On April 9, 2013 became the free application with more downloads of App Store. Since June 2, 2013 it is also available for free for Android devices running Android 4.0 or higher.
In a couple of months, Vine became the application of video sharing most used is the market that Apple than Google, although it still had a few users. July 16, 2013 was announced a version for Windows Phone, then published November 12, 2013. The application allows users to create a mini-video of a maximum of 6 seconds. At first it was possible to record the video just by keeping your finger pressed on the screen, but the problem was settled shortly thereafter. It was also increased the recording time, from 6 to 6.5 seconds (0.5 seconds are recorded after the progress bar comes to the end) to improve the quality of the end of the video.
The BBC described the Vine videos as mesmerizing, and noted that advertising agencies have immediately understood the potential of the application. The application was also used as an instrument of journalism. On 1 February 2013 a turkish journalist has used the application to document the destruction caused by a suicide bomber outside the US embassy in Turkey because he understood that six seconds were enough to give all the necessary information.
The application was used by Columbia Records to promote the new album by Big Time Rush, 24/Seven, revealing to the public the titles of the tracks on the album. Less than a week after the launch, began appearing pornography movies because pornography is not prohibited by Twitter's guidelines.
A sexually explicit clip was included in the Choices by editor, that Twitter justified as human error. Because pornography violates the terms of service of Apple, February 5, 2013, Twitter raised the age limit to download the app from 12 to 17 years, as requested by Apple.