You keep talking about iWatch , the wrist watch that Apple may launch during 2013. Among chased by Samsung , ready to turn to launch a smartwatch , and the curiosity of the market, but no one has asked whether it is really a device capable of catalyzing the customer response. And if iWatch, although innovative, was snubbed by the public?
This is a question that Fortune has sought to answer: the design of an iWatch is certainly tempting, but is unlikely to get a large consensus among consumers. Not only because of the intrinsic characteristics of a clock - today is a gem and as such is used - but also for some past experiences that indicate a lack of appeal.
It has already been said in the past that, at least in terms of aesthetics, iWatch is likely to be losing out. Customers use the clock as if it were a simple bracelet, a jewel to show off, and change several times during the day depending on their outfit. An iWatch of course, will not respond to this need because it probably available in unique design, combined with little outfits or moods.
Overcoming this first criticism "ephemeral" - the look of the obstacle can be overcome with a little 'sacrifice - you forget how smartwatch are essentially useless if the device is not associated with an existing smartphone. Fortune gives the example of Microsoft SPOT , a weblog smartwatch 2002 by the lack of commercial success. The device was able to display weather information and play music with features of FM broadcast , of course for a fee.
Then passed from smartphones and WiFi technologies, the instrument has never been taken into account because absolutely "useless" - as the saying goes - if no signal reception. It will be so for iWatch and the like: unless you are close to a smartphone or an iOS device , will simply be "useless", useless.
It is very difficult, if not altogether unlikely that Apple will enter the WiFi or GSM modules within the device, even for simple reasons of space. The clock, then, can not connect to other devices via Bluetooth and act as a mere screen notification. In other words, the user is warned by iWatch arrival of a text message, but does not respond to this SMS through the wrist.
Upon notification, pulls out his smartphone from his pocket and performs the required functions. What is, therefore, a smartwatch already ringtones and vibration do not they? This at least according to the proposals so far available on the market, unless Apple surprises the audience with all of the innovative features.