Saturday, January 5, 2013

Garnier Fructis Style



The elegant, on the playing field as well as in always look nice, is one of the salient features of Claudio Marchisio, not for anything nicknamed Little Prince. One feature that has led to the midfielder of Juventus and the National to be identified, in collaboration with LGS SportLab as the new face of Garnier Fructis Style for the line.


The collaboration between Marchisio and Garnier was inaugurated with a commercial, on air from Sunday, July 27, signed by Publicis. The commercial, directed by Federico Brugia, captures the popular football player in the shoes a guy who embraces life with the same natural elegance and with the same energy that emanates in the field.

The film shows the day of Marchisio from morning to night, from the moment they are ready in the bathroom at the time epic entry in the field. His life is a combination of public and private moments, perfect for telling Natural Chic, the first cream gel Fructis Style thanks to the creamy texture has been developed to instantly give a stylish look, nice and chic throughout the day and in every situation.

The Publicis team that has made ​​the country is composed of the copywriter Claudio Gobbetti and by art director Andrea Chirizzi and Giorgio Garlati who worked under the supervision of associate creative director Marco Maccagni. The executive creative director is Bruno Bertelli and Cristiana Boccassini. The spot was shot in Milan, directed by Federico Brugia and the production house Filmmaster Productions.

The media is handled by ZenithOptimedia. The spot, directed by Federico Brugia, captures the popular football player in the shoes a guy who embraces life with the same natural elegance and with the same energy that emanates in the field. The film shows the day of Marchisio from morning to night, from the moment they are ready in the bathroom at the time epic entry in the field. His life is a combination of public and private moments, perfect for telling the first cream gel Fructis Style thanks to its creamy texture instantly gives a stylish look, nice and chic throughout the day and in every situation.

It took a couple of pictures on Facebook to wage a real campaign against Garnier by the network. Their crime. Having sent beauty products at Israeli soldiers. As always, the truth lies somewhere in between.
A few days ago the well known skincare brand Garnier is involved in a storm of controversy after some pictures appeared on Facebook that portray the Israeli soldiers with complimentary products company. The network is triggered immediately following the hashtag #BoicotGarnier, but the brand immediately responded to the criticism in a press release.



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