Renault Kwid SUV have good chances in India if the success of Duster means something and go on sale at a price of 3 to 4 lakh rupees
Renault has released the first official pictures of Kwid, brand new city car developed for emerging markets that will debut later this year in India. Built on the new platform of Renault Nissan, the car body of Kwid sports a hatchback with five doors customized with a number of elements that recall the off-road driving.
With a length of just 3.68 meters wide and 1.58 meters, the car boasts overhangs front and rear overhangs and a great height (180 mm) which allows a high driving position, offering excellent visibility and control of the road. The design of the car is full of personality, thanks to a mask shaped generous hosting the logo of the diamond and separates the light clusters that integrate a decorative chrome-shaped "C". The sides, muscular and slightly concave , blend well with a high waistline and with the raked windshield, while the plastic guards dedicated to bumper, the wheel arches and the lower part of the doors wink SUVs and offer an additional sense of sturdiness and reliability.
The interior of Kwid hides a dashboard without frills and robust that grows horizontally, also no shortage of numerous sophisticated details such as digital instrumentation vents and ventilation embellished with a chrome border. The center console of generous size, custom color " piano black "and the chrome strip, home to the bottom controls the air conditioning, while the center is set the screen by 7 inches dedicated to the infotainment system. This includes wireless Bluetooth , the functions of the audio system with MP3-CD player, the satellite navigation Media-Nav and controls the mobile phone.
As noted above, the Kwid was made on the basis of the new modular platform CMF-A of the Renault-Nissan, which finds its first application right on this car, but in the near future will be used on many other models of different sizes and different characteristics. This type of platform is particularly flexible and is made with five different main modules: Structure, front underbody and rear underbody, electrical architecture and engine compartment.
For the moment, the manufacturer did not mention a possible debut of Kwid in the old continent, but can not exclude a possible launch in Europe, perhaps under the Dacia brand. Small as a Panda, pretty as a Captur, economic and durable as a Dacia. The Renault Kwid is all this, but notice the enthusiasm, for now it is only intended to India. Where the model goes on sale in September at a price of between 3 to 4 lakh rupees, the equivalent of 4,200 to 5,600 Euros.
It seems like nothing, but in India the prices of cars have that order of magnitude a Suzuki Alto - Suzuki-Maruti is the first brand on the market start from 286,000 rupees, 4,000 Euros. The small SUV from Renault is just 3.68 meters in length is the first application of the modular platform CMF-A , which allows the Renault-Nissan alliance to enrich its range of small: the new mechanical base can accommodate models of different shapes and size using shared components .
The height, the strength of the body protected by many inserts of black plastic and five doors make the difference when it comes to convincing the Indians. The Kwid is a model designed especially for them, which shows that the approach of the car manufacturers towards emerging countries is changing profoundly. In a time not too distant consumers in India, China, Russia and South America Houses old European models, outdated in style and technology.
Now that our market gives less satisfaction, and that the only real growth opportunities give the BRIC, the houses trying to coax new customers with cars more attractive, although not to the levels - peri safety and emissions of European ones. New customers, especially those that deal with the first purchase four-wheel, do not want a car originally designed for mature markets, and then went out of fashion, says Arnaud Deboeuf, vice president of the Renault-Nissan about the Kwid. "They aspire - as is their right - to a modern car, solid and stylish, at a price that represents a small revolution for a vehicle so generous.
With Kwid, Renault hopes to boost its presence in India which, according to the brand, with only 20 vehicles per 1,000 inhabitants, compared with 105 in China, 300 in Russia and 600 in Europe, is in full development. For now, India is a small market 2.5 million vehicles sold in 2014, less than twice that of Europe but according to the House volumes should reach 5 million units, placing the country in third place among the major world markets, by 2018-2020.
In the country, Renault has a market share of 2% but aims to reach by 5% in the medium term. To do so, it will increase sales outlets from the current 157 to 280 in 2016, strengthening its presence in rural areas, very important in India, it is true that the market leader Maruti account for 30% of volumes. Establish itself in India is a vital issue for the French brand, that just as PSA Peugeot-Citroen is trying to make itself less dependent Europe: compared to 2010, when it accounted for only 37% of the total, today the sales Renault out of the Old Continent account for 46% .
He moved directly number one Carlos Ghosn unveiling in Chennai, India, the new "global car" Renault will initially be available in India (the second half) and other emerging markets and then also globally. The new entry has been christened with the name of Kwid and is the first car based on flexible platform CMF-A (Common Module Family-Affordable) of the Renault-Nissan. Architecture which will reduce the costs of 30-40% for the entry level and 20-30% for the components. In the early stages, the new strategy with Renault Kwid will concentrate in India where he will compete in a very crowded segment to challenge especially Maruti Suzuki Alto and Hyundai Eon Chevrolet Spark, but that could take additional space to already declining Datsun Go's Nissan (commercially in India is also the Go +).
The new Kwid is designed to attract consumers in rural villages and small towns local (emphasis will be on the youth of the middle class) and should allow Renault to meet the ambitious goal of increasing the Indian share from the current 2% 5% within 2-3 years. The Indian adventure Renault has resulted in fact in 2010 after a number of projects that did not receive the expected success. Among them, the alliance with Mahindra to commercialize Logan (end of production in 2008) and the next with Bajaj Auto to develop a super low cost that can compete with the Tata Nano.
Kwid fruit of the design team led by Laurens van den Acker is a car with ultra-compact dimensions (length 3.68 meters) with a look for SUV that does not affect, however, the space on board, and with very generous dowry also a cutting-edge navigation system with Bluetooth and display of seven inches. Kwid produced in Chennai mounting a gasoline engine of 800 cc and will cost the equivalent of between 4,250 and 5,650 euros.
Three meters for 1,58 and 68 in width. It is a small car, the car segment (A2 and A3, or luxury, as defined by Renault), the car is now Carlos Ghosn, Renault-Nissan alliance to, presented in Chennai, India. Yet Kwid, so called, has the air of a small SUV and a height of 18 cm from the ground that, despite the absence of all-wheel drive, confirms a vocation from rough terrain. Although the jungle to which it is intended and especially in urban areas. The cities of India and other emerging countries, those in which it is primarily intended for the second half of this year.
A chance for Europe. Needless to say, however, that by virtue of its appearance, the Renault Kwid have good cards to play in India if the success of Duster means something. Moreover, the car makes no secret of wanting to put right in the vein opened by the eldest cousin. And of course if we would come to the low cost brand that began with the Logan in the mid-2000s to now Renault denies plans to export it to Europe, but experience shows that in such cases one should never say never.
Made in India the Kwid is the first low cost car to be built on the new platform modular Cmf, the same one that gives rise to models for Renault Nissan to our markets. Therefore represents the first product really modern in line entry level of the French, with brands marketed Dacia or Renault, depending on the target markets. The Kwid is built at the plant near Chennai, the lines of which today comes the Nissan Micra but whose next generation will be assembled in France. Renault has not released technical data extended.
The engine knows the displacement of 0.8 liters and the power supply, gasoline. The transmission is manual. The House then roominess promises best in class. It will cost less than 5,000 euro. The lower end of the market in India is almost overall demand. The Kwid, which will go on sale at a price slightly less than the equivalent of 5,000 Euros, is therefore strategic for Renault. The French is the ninth indian brand on the market, and the first among the foreign, with the 2 per cent level. The goal is to reach the medium-term at 5 percent.